Mission, Vision & Corporate Values

Vision

The bank of choice for shared prosperity.

Mission

(1) Ensure customer service excellence.

(2) Attain sustainable business growth with complete financial solutions.

(3) Contribute for economic and social prosperity of the nation.

(4) Uphold ethical practices, governance and transparency at all levels.

(5) Assure profitability for shared prosperity.

Corporate Values

Corporate values are the guiding principle for doing business which provide a foundation for ethical conduct, build trust and credibility, foster employee engagement and morale, attract and retain talent, and support effective risk management and compliance. By living its values every day, a Bank can create a positive and sustainable organizational culture that drives long-term success and delivers value to all stakeholders.

Corporate Values of ADBL are abbreviated as EASIER for ease to remember and defined as below:

(1) Ethics and Integrity (नैतिकता र निष्‍ठा): As a corporate value of ADBL, "Ethics and Integrity" signifies a commitment to conducting all business activities with the highest standards of honesty, fairness and transparency. It involves adhering to moral principles and ethical guidelines in every decision and action taken by the bank, whether dealing with customers, employees, stakeholders or the wider community.

(2) Accountability, Responsibility, Transparency and Empowerment (जवाफदेहिता, जिम्मेवारि, पारदर्शिता र सशक्तिकरण): This represents a holistic approach to governance and culture within the organization. This involves individuals and teams taking ownership of their actions, decisions, and outcomes. ADBL’s corporate culture enables individuals and teams to make decisions, take initiative, and drive positive change within the organization that fosters the culture of innovation, collaboration and continuous improvements.

(3) Service to Stakeholders (सरोकारवालाहरूलाई सेवा): Knowing Customers, Shareholders, Employees, Regulators, Government and Society as a whole as major stakeholders, ADBL underscores the importance of building mutually beneficial relationships with all stakeholders by ensuring the reasonable benefits while prioritizing their needs, fostering trust and transparency and contributing positively to the broader society and economy. By aligning its actions and decisions with the interests of stakeholders, the bank can achieve sustainable growth, resilience and long-term success in the financial industry.

(4) Innovation and Evolution (नविनता र विकास): The value innovation and evolution together serve as guiding principles that encourage the bank to embrace change, pursue opportunities for growth and improvement and drive long-term value creation for its stakeholders. By fostering a culture of innovation and continuous evolution, the bank can anticipate and address emerging challenges and capitalize on new opportunities positioning itself as a leader in the dynamic and competitive banking industry.

(5) Equality and Diversity (समभाव र विविधता): ADBL is committed to fostering an inclusive and equitable workplace environment that respects and celebrates the unique differences and contributions of all individuals. ADBL believes that Equality and Diversity as a corporate value, underscores the importance of creating a workplace culture that values and respects the inherent worth and dignity of every individual.

(6) Respect and Humility (सम्मान तथा विनम्रता): ADBL understands that respect and humility together will serve as guiding principles that shape the bank's culture, behaviors and decision-making processes. By promoting respect for others and humility in actions, the bank can build cohesive, mutually respectful and beneficial relationships with customers, employees, and stakeholders, foster a positive and supportive work environment and uphold high ethical standards and integrity in all aspects of its operations.

Corporate Characters of ADBL

The corporate character (DNA) of a commercial bank serves as its moral compass, guiding its actions, shaping its culture, and ultimately determining its success in achieving its mission and fulfilling its responsibilities to stakeholders. Understanding the importance of corporate character, ADBL defines the corporate characters desired from its employees as follows.

(1) Performance Driven (कार्यसम्पादन निर्देशित): At ADBL, one should have performance driven character which encapsulates a commitment to achieving tangible outcomes fostering a culture of accountability and ownership, embracing continuous improvement and adaptation while recognizing and rewarding performance and excellence.

(2) Customer Centric (ग्राहक केन्द्रित): ADBL is committed to delivering exceptional value, service and experiences that surpass customer expectations. By fostering a customer-centric culture, embracing continuous improvement and innovation, personalizing interactions and delivering service excellence, ADBL intends to delight the customer to differentiate itself as a customer centric Bank in the market, build strong customer relationships and drive sustainable growth and profitability in the longer term.

(3) Risk and Compliance (जोखिम र अनुपालना): Integrating Risk and Compliance as a corporate character of ADBL, signifies a commitment to embedding risk management and compliance practices into the organization's culture, operations and strategic decision-making processes. By integrating risk management and compliance culture into its DNA, ADBL can enhance resilience, promote ethical conduct and support sustainable growth while safeguarding the interests of stakeholders and maintaining regulatory compliances.

(4) Ethical Practice (नैतिकवान अभ्यास): This is a commitment to conducting business with integrity, honesty and accountability guided by ethical principles and values. By upholding ethical standards in all aspects of its business and operations, ADBL can build trust and credibility with stakeholders, mitigate risk and contribute to sustainable long-term success and prosperity for all.

(5) IT and Digital Orientated (सुचना प्रविधि र डिजिटल उन्मुख): ADBL is committed to leveraging cutting-edge technologies and digital solutions to drive transformation, enhance customer experiences and remain competitive in the digital age. By investing in technological and digital innovation and building the character of willingly embracing and adapting to the technological advancements in the employees, ADBL enhances its competitiveness, improve operational efficiency and create sustainable value for customers, employees and stakeholders in an increasingly digital and connected world.

(6) People, Process and System (जनशक्ति, प्रक्रिया र प्रणाली): People, process and system serve as the foundation of the Bank which needs to be built-in or instilled in each employee of the Bank as a corporate character driving the culture of believing and trusting in the people, process and system for continuous improvement, agility and competitiveness. By embracing the belief and trust in the people, process and system, the Bank will invest in people for up-skilling and continuous enhancement of capabilities for unleashing their potential, invest in developing the process and systems for ensuring the governance, compliance, risk management and control while, at the same time, assuring the efficiency, accuracy and quality in all functions for service excellence and business growth.

(7) Teamwork (सामुहिककार्य): One of the corporate characteristics of ADBL, Teamwork embodies a commitment to collaboration, coordination and synergy among employees for carrying out types of jobs. ADBL, by fostering and nurturing thecharacter of teamwork and collective effortin the employees, is clear on harnessing the full potential of eachindividual staff and organizational resources to achieve its strategic objectives, drive innovation and create long-term value for all the stakeholders.

(8) Growth Mindset (बृद्धिगर्ने सोच): ADBL intends to have continuous growth year in year out to become the market leader for which each individual staff has to have a growth mindset embedded in their character. Each employee individually and collectively should always aspire for growth and thus need to direct all their actions for achieving the growth in all spheres of business. Decrease in business and/or revenue/profit volumes is never an option and hence should always work with “Can Do Attitude” for business growth leading to prosperity.

(9) Profit Sense (नाफामुखि चेतना): As a corporate character of an ADBL, "Profit Sense" embodies a strategic orientation towards value creation in everything we do for financial sustainability and service to all the stakeholders. By prioritizing profitability alongside responsible business practices, the bank can achieve its financial objectives while fulfilling its broader social, economic and ethical responsibilities in the communities it serves.

(10) Learning and Development (सिकाइ र विकास): As a corporate character of ADBL, Learning and Development embodies a commitment to fostering a culture of continuous learning, upskilling and sharpening the knowledge base among employees for improving oneself individually and at organization level. By investing in employee learning and development, ADBL can enhance the competence level and bring in competitiveness in each employee which in turn will contribute to improve the organizational performance, employee engagement, retention, drive innovation and position itself for long-term success in the dynamic and ever-changing banking industry.